Write Once, Sell Often

23 Sep

As you’re developing your content, or are looking for ways to make money from what you’ve already written, keep in mind: “Write once, sell often.” This phrase (that I borrowed from publishing expert Paulette Ensign) is a reminder that we authors need to use and re-use our material as much as possible, the concept of “leveraging.”

Too many authors (and I have to fight from falling into this trap as well) become enamored with many different pursuits, writing on various and sundry, unrelated topics. Others write book after book, without getting the most out of each one. It’s a better strategy to maximize your income streams from each piece, however big or small, you write.

This means your manuscript could be made available  in the following formats: paperback, hardback, audio, e-book, video, booklet or mini-book, and a web book (interactive combination of book and website). Additionally, your manuscript can be chopped into pieces for articles, subscription email delivery, Twitter tips, Facebook updates, blog entries, and more. Now, you see why the phrase is “write once, sell often.”

Of course, not all of these avenues will be income-producing in themselves; however, they all will contribute to raising awareness of your body of work and generating virtual footsteps to the focal point of your work (most likely your website). And these footsteps ultimately lead indirectly to income.

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